I came across this huge poster at Jurong Point shopping mall in Singapore last month.
I felt so sorry for this gorgeous little girl, whose image was used to promote wild honey by Yummi House.
“My dad busy with his job and often stays up late. But still he is constitutionally stay energetic and healthy”.
“My lovely mom provide us the healthier food daily and our family enjoy the meal happily.”
I feel so sorry for this girl.
Is this poor girl aware that her beautiful image is placed next to very badly written English? Shall we find her to tell her the truth? I think we should.
I know this girl. I met her in Penang waiting for a bus. I asked her about school and she told me, quote, my teachers very studious and loyal keeping children happiest and harmony in community. I gave her a rambutan and a copy of Fowlers Modern English Usage.
That was very kind of you.
I hope they put my photo, they should have asked me.
kc
Indeed!
I was amazed by the idea of portraying a ‘happy family’ in this advert. I was later appalled by its language.
It’s such a cute little girl. What a shame.
I am not too sure if they have asked the permission to put the photo as the poster, but I think they just want to follow the advertisement as shown in the television. Some advertisements really do not have a good sense in portraying a good family life =). Have you read the book Blink? It has some good discussions on how to ‘guide’ what the consumer is interested.
I hope the girl is aware of her image being used. Would anyone still buy the wild honey after seeing this advert? Would you trust the brand?
I haven’t read the book Blink. I’ll try to find out. Thank you for your recommendations.
These two things are pretty common in Indonesia, Malaysia and Singapore: The usage of one’s image without one’s permission and bad English in the ads. When I was in high school, my teacher asked me to find those kind of ads. She would give me extra marks if i could correct the sentences perfectly.
Indeed. But bad English in adverts are just everywhere, even in England.
Really?! I thought English language in England is all about perfect grammar and such beautiful accent!
Most English people don’t learn grammar and they can’t tell you what an adjective or an adverb is. Britain has so many accents — depending on what you view as a ‘beautiful accent’!
I see. You and your blog are very informative. i feel cleverer already!
Reblogged this on Zoxcell and commented:
very good u r a lucky janet